eCommerce Website Design
eCommerce website design is more than just building a digital store to sell your products. Designing a great website that people actually want to purchase from takes creativity and purposefulness. The ability to create eComm websites for companies of all industries is a point of pride for us; with numerous projects under our belt, we’ve seen (and done) it all.
Overview
An eCommerce website design company that approaches its client projects the same way every time won’t cut it in the modern design era. At Big Human, we build websites for each client through a process that gets to the heart of what makes their users tick. This starts with learning the story of everyone we work with. Using a client-first approach, we take all aspects of your brand and company into consideration before we begin creating the website of your dreams.
What Goes into Successful eCommerce Web Design?
Great web design is an essential service offered by an eCommerce design agency. Some companies approach design separately from other aspects of strategic marketing. For us, design is one part of a multifaceted approach to building more impactful ways for users to engage with online businesses.
It’s not just about what’s on the website or how it looks. It’s an overall experience that users feel, interact with, and engage with every time they visit your digital store. There’s nothing more impactful than a website that gives users things they didn’t even know they wanted. Through deep conversations with clients about what makes them special, we find those smaller details and real game-changing elements to add to a web design build. It’s all about making an impression on both a visceral and practical level.
The focus is always on the user
Our eCommerce web design company specializes in building out experiences that fit both current and future visitors. There’s a way to approach web design that sets clients up for the long term. That includes growth, expanded branding, and even new ventures unimagined at this point in time. The unpredictability of eCommerce is why we like to include non-design considerations in the web design process. Strategy and development might be the marketing wing of what we do, but they have a place in design as well. Setting users up for an impactful experience means ensuring every visit to a website is informative, engaging, and even a little fun.
Branding
Brand and product should always work as one. Every element your users see and interact with is an opportunity to reinforce who you are in the world and how you stand out from the competition. Our strategists and designers identify and create core brand elements — including positioning statements, messaging examples, logos, fonts, colors, patterns, icons, and more — that you’ll be able to implement at every touchpoint.
Any great eCommerce design agency knows that testing a product is crucial in determining whether it works or not for a company’s specific needs. Prototyping and user testing help us figure out the right user experience and user interface.
We build our eCommerce websites with all users in mind. That means ensuring web accessibility features are at the forefront of our designs and builds. In every project we work on, planning for enhanced accessibility starts at the beginning.
Digital design approaches don’t simply look to improve the experience of current visitors. An audience is ever-expanding in the world of eCommerce, and that means three things help ensure clients are ready to grow with their user base: usability, interactivity, and analytics-driven updates. We keep these three elements in mind from start to finish.
Our eCommerce Website Design Process
When we see a good website, we know it right away. Sometimes it’s the visual design of a website and the smaller details like illustrations and iconography. Other times, it’s the experience of using the site. We like to think that a first impression makes or breaks an eCommerce company based on how competitive the market is becoming. That’s why we make sure we’re on the right track every step of the way.
Discovery
Understanding our client’s world is a process that is specific to each client. Our discovery process consists of exercises such as user research and product definition to determine what the user and the client’s goals are. This is a crucial step in our eCommerce web design process in order to create a solutions-first design.
Competitive Audit
We survey competitive and comparable brands, connecting these learnings to our internal site audits and opportunity definition.
Persona Development
Developing user personas and mapping user journeys is imperative to understanding how customers might navigate the website. With the help of an eCommerce web design agency, a company’s persona can turn a customer into a brand believer.
Site Maps & Wireframes
High-level site map overviews and wireframes of key screens inform our design approach to create a beautifully designed and optimized site.
Design & Redefine
Original, functional, and beautiful eCommerce web design is at the center of everything we create, whether it’s for mobile, desktop, or tablet. From visual research and moodboards to style guides, illustrations, and icons, our design services and capabilities always have the end user in mind. We only design things that feel intuitive and result in a more efficient process and more effective products.
Our Work
eCommerce Website Design at Big Human
Big Human is a custom eCommerce website design powerhouse that utilizes an experienced team in all elements of digital marketing to design and build smarter, more strategic web experiences. If you’re looking to create a digital product that attracts and retains customers, let’s get to work.
