Startup Branding Agency

As a startup branding agency, we believe brand identities — everything from company and product naming to design — should work together with technology and digital products to create a unified experience and encourage deeper engagement. This approach has been integral to the success of our clients in creating new and game-changing brands.

At Big Human, we’re super familiar with partnering with startups. We’ve even created a few of our own. We love creating distinct, memorable brands that resonate with audiences across channels and throughout entire product experiences.

Why do we enjoy working with startups? They’re willing to take risks. Not to mention, we love bringing a fresh vision to life. Just like our startup clients, we’re scrappy; we can play the roles of both creators and innovators, allowing us to get the job done in the most direct, efficient, and creative way.

When launching a new company, you must ensure your users become your advocates. This is why having a defined brand vision and basic roadmap from the beginning is necessary. You want your audience to begin building trust and remember you. While giant heritage labels and enterprises have firmly established brand identities, startups have the opportunity to create and continuously mold their brand. 

We believe startups should be flexible with their brands and approach brand development with expansion in mind. Brands shouldn’t pigeonhole themselves; instead, they should aim for flexibility. Remember: It’s important to represent the company’s values and differentiators, but your brand can always expand, grow, and evolve.

Since we work with and create our own startups, we know building a brand from the ground up is an exciting but equally terrifying prospect. Our branding services for startups approach brand development in phases, with each one laying the groundwork for continued evolution.

We can continue to explain the importance of startup branding to you — or, we can show you. Take our recent startup branding work for Bloom, for example. While the mental health app has been around for a couple of years, its founders realized they needed a new look and feel, one that was better suited to their users and reflected their values more accurately. Enter Big Human's startup branding services. Branding is often synonymous with visuals, but our team approaches it more holistically, especially when working with startups. This means we start with strategy (understanding the landscape, interviewing stakeholders), move into brand positioning and messaging (defining how the company presents itself internally and externally), and put on the final touches by formalizing the design concept. For Bloom, this thoughtful, informed process resulted in a refreshed personalized, self-guided interactive video therapy experience — one that will continue to serve its audience for years to come.

"The team was consistently easy to work with, responsive, and always game to innovate and find new ways to communicate our brand to the audience. The engagement was completed with brand guidelines that we continue to implement at conventions and sales events."

Joseph Piekarski, CEO at 1800wheelchair

"Throughout the project, the agency was communicative, adding a personal touch to our collaboration, and demonstrated a genuine care for the project's success."

Head of Design at Cryptocurrency Exchanger & Custodian