Brand Strategy Services
When Big Human takes on a branding or rebranding project, we bring our expertise together to build a cohesive, fully realized brand narrative. At the core is brand strategy — the foundation for how your brand operates and communicates, internally and externally.
Our Role in Brand Strategy
As a brand strategy agency, we operate with a “flexibility within function” mindset. Our process is methodical and data-driven but still uniquely tailored to our clients’ needs and goals. We help uncover your company’s competitive edge and what sets it apart, giving you a clear way to showcase your brand inside and out.
What is Brand Strategy?
A digital brand strategy shapes the big picture. It defines your mission, vision, values, target audience, competitive advantage, and overall direction. This creates a long-term plan that drives your business goals and guides growth. Developing a strong brand strategy involves analyzing competitors, consumer behavior, and market trends to ensure your brand stands out, stays relevant, and resonates with the right audience.
Brand Strategy Case Study
Brand strategy was just part of our engagement with mental health app Bloom, but it informed every design and messaging decision made for the brand moving forward. We started the app's rebrand with an intensive discovery phase — looking at the landscape, speaking with stakeholders, and conducting brand workshops. Through our brand strategy services, we were able to identify the characteristics, traits, and aspects of Bloom’s brand that made it unique and impactful in the industry. Read the full case study here.
What Our Clients Are Saying
“We engaged Big Human to assist our cryptocurrency finance company with branding services. Its support was instrumental in shaping our initial branding, including defining our company name, selecting colors, and creating logos.”
Head of Design at Cryptocurrency Exchanger & Custodian
Before we can frame your brand story, we need to understand what’s already out there — both within your company and in the bigger industry landscape. To find the best path forward, our brand strategy firm dives deep into your offerings, competitors, and how similar products or services are communicated.
We work in close collaboration with our clients. As part of our brand strategy services, this often takes the form of workshops. Whether we’re brainstorming names, values, or messaging, these workshops allow us to work hand-in-hand with our clients to develop a brand they’re emotionally invested in and that accurately represents their wants and needs.
Brand identity is a broad term that covers a lot. It’s everything that forms who a brand is and what it stands for. When we talk about it in the context of brand strategy, we’re zeroing in on your mission, personality, promise to consumers, and competitive advantages.
Bringing your brand to life — both internally and externally — starts with how well you tell your story. Our strategists and copywriters craft full messaging systems that include value pillars, brand characteristics, tone of voice guidelines, and boilerplate copy to ensure your brand stays strong and consistent as it grows.
Our Brand Strategy Process
While each brand engagement is unique, our digital brand strategy process typically follows the steps below.
Research & Discovery
Like all Big Human projects, we start with a discovery phase. We meet with stakeholders and conduct brand audits, market analyses, and audience research to understand the brand’s current position and potential in the market. This stage aligns everyone on the brand’s goals, setting a solid foundation for the work ahead.
Brand Positioning
Brand positioning identifies the brand’s unique value proposition. With our clients, we detail the brand’s mission, vision, values, and competitive advantage, answering core questions like “Why do we exist?” and “What makes us different?” Brand positioning is such an integral part of the process that it’s offered as a separate service at our brand strategy agency.
Brand Messaging
The next step in the brand strategy process focuses on establishing a concrete narrative. Here, we explore the brand’s tone of voice, key messages, and overall communication style to frame a complete brand story across every platform and touchpoint.
Visual Identity
This is where our designers get to work, building the visual components that bring a brand’s personality to life — logos, color palettes, typography, iconography, and more. Whatever the medium, the goal is to make sure the brand’s visuals match its messaging.
Brand Guidelines
By the end of a Big Human brand strategy project, clients walk away with comprehensive brand guidelines. Serving as a reference for all internal and external communications, it includes rules for logo usage, design elements, messaging, and more.
