Digital Strategy Services
Digital strategy is how ideas turn into momentum. It’s the bridge between business goals, user needs, and the technology that connects them. A strong digital strategy defines where your brand should go next, then builds the roadmap to get there.
At Big Human, we don’t deal in one-size-fits-all strategies. We’re an extension of your team, crafting data-driven, future-proof solutions that work for your brand and goals. Whether it’s helping a startup with a high-level idea or pivoting a storied brand’s digital presence, we’re about reaching the right person, at the right time, with the right message.
Rockefeller Center
Delivering holistic innovation to an NYC landmark
Our Role in Digital Strategy
We don’t hand over decks filled with digital marketing agency buzzwords. At Big Human, strategy is a hands-on process. We partner with teams to translate big goals into actionable, data-driven plans that connect brand, product, and technology.
As a full-service agency, every digital strategy we build is shaped by context — your audience, your goals, and your growth stage. Our work blends market research, creative design, and digital marketing strategy into a system that drives measurable outcomes.
Digital Strategy Case Study
Rockefeller Center spans 12 acres in Midtown Manhattan — but its real footprint lives online. Since 2021, Big Human has been its digital partner, helping transform the brand’s many touchpoints into a unified, modern experience.
We began by grounding our strategy in insight: audience segmentation, competitive audits, and technical audits to find where The Center’s digital experience was underused. From there, we evolved every layer, from The Center Magazine to its newsletter, while aligning with conversion goals and business growth.
The backbone of the collaboration is the ticketing system. We reworked its flow to allow multi-ticket eCommerce checkouts and streamlined upsells, then optimized for drop-off reduction. Behind the scenes, we tightened infrastructure and ensured that digital moments respond to real-time traffic and brand strategy.
Today, Rockefeller Center has a digital presence that feels alive, all built to support global discovery, seasonal surges, and cultural relevance without diluting what makes The Center a New York icon.
What Our Clients Say About our Digital Strategy Services
"Big Human has delivered exceptional work in terms of content, design, and development. Their multi-channel strategy has helped to connect all of Rockefeller Center's offerings under one seamless digital identity, resulting in a website supported by smart, engaging content."
Cristina Tsanas, Marketing Director at Tishman Speyer
"The team was consistently easy to work with, responsive, and always game to innovate and find new ways to communicate our brand to the audience. The engagement was completed with brand guidelines that we continue to implement at conventions and sales events."
Joseph Piekarski, CEO at 1800wheelchair
Digital Marketing
Strategy defines what to build. Design and development bring it to life. Growth keeps it moving and scalable. Our digital marketing services build on the same foundation as our product design, which boils down to insight, creativity, and data. From content strategy to performance optimization, we craft content and ad campaigns that scale, sustain attention, and drive measurable growth.
Branding
We’re strategists who create strong brand awareness and power successful products. From website design to UI/UX, as well as content marketing and social media, we believe strong brand identities should work together with digital products for a unified experience and meaningful customer engagement.
Product Design
Original, functional, and beautiful product design is at the center of every digital strategy we create across app and web development. No matter what we’re creating, our UX and UI design philosophies center around one idea: designing for real people with real needs.
Digital strategy is more than planning for launch day. It means defining product-market fit, choosing the right tech to support it, testing what works, and mapping a long-term path for growth. Our team helps brands navigate every stage — from prototype to platform — ensuring decisions stay connected to real user needs and measurable business outcomes.
Every great digital experience starts with empathy. We use research, experimentation, and human-centered marketing initiatives to turn insights into action. Whether it’s refining conversion flows or building loyalty after launch, we design strategies that work for people first, because real growth follows real connection.
A great brand is a cornerstone of every digital strategy. From naming and positioning to messaging and tone, branding guides how your business communicates across channels. At Big Human, we integrate brand strategy with product, design, and growth to create cohesive and memorable digital experiences.
Design is how digital strategy becomes tangible. It connects brand, product, and message in a way users can instantly understand. From UX layouts to motion and media, we align every creative decision with your broader digital goals, building systems that are as functional as they are striking.
Our Digital Strategy Process
Your success is our success: Our process begins by working side-by-side with your team. We’re in the trenches with you, planning, testing, measuring, and refining your digital strategy. Here’s what that process typically looks like.
Discovery
Each engagement typically begins with a discovery phase, where we conduct stakeholder and user interviews, technical research, and competitor analysis. This creates a clear understanding of your product and brand — a roadmap.
Planning & Design
With a clear digital strategy, our designers have a solid jumping-off point for the next phase. Visual research, high-level site map overviews, and wireframes help create a picture of what will become a finished, finalized digital transformation (whether it’s a product, brand, or both).
Development
Once strategy and design are aligned, product development brings them to life. Our engineers build systems designed for real-world use — fast, scalable, and adaptable to change. Collaboration stays constant: Strategy informs structure, design informs experience, and metrics inform iteration — all to ensure your product can grow and evolve without losing stability or performance.
Launch & Growth
A great launch doesn’t stop at go-live. We bring products to market with a clear go-to-market strategy built around data, timing, and target audience insight. Once live, our work shifts into iteration — analyzing user behavior, refining messaging, and optimizing design or performance for high conversion rates. Because design, development, and marketing all live under one roof, feedback turns into action fast. We help you scale what’s working, adapt to what’s changing, and grow with confidence.
Our Work
Strategy Work
We’ve helped many clients find success online by arriving at solutions that make sense for their product, industry, and team. Whether you’re a trailblazing founder looking to break the industry mold by reimagining a product or a veteran with an established organization looking to challenge assumptions and test opportunities, we’re ready to help.
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