Custom web design services that will bring your brand to life
Original, functional, and creative website design is at the center of everything we create. We’re obsessed with the user experience, designing not for ourselves but for real people with real needs. Here at Big Human, we use graphic design to translate innovative technologies and businesses into brands, apps, websites, and digital products. We obsess over perfecting the visual elements like imagery, typography, symbols illustrations, and layout. We hold ourselves to high standards, pushing boundaries to design new things that feel intuitive.
If there is one golden rule in Big Human’s approach to digital product design it’s this: it is always all about the end-user. That means your clients and your customers. If your product doesn’t address their needs then it won’t be a successful product. Great UX is part design, part engineering. It is intuitive and seamlessly integrates into a user’s overall journey, from their first interaction, through completing the tasks most important to them. Therefore everything we create is done with the end user top of mind. You could say that we’re obsessed with the user experience, designing not for ourselves, but for real people with real needs.
Do you know what a user flow is or how it applies to your website? It’s ok, most people don't. A user flow is a visualization of the journey a user takes on your site or app. It’s part science, part art figuring out what the right flow is for a digital product. Too long and people drop-off. Too short and maybe you miss capturing critical information. To understand the user's behavior on a given site, we create user flows that map out each of the steps a user needs to take in order to complete a given task. Think of it as an awesome map that shows specifically how a user navigates each step within a product. User flows not only help with UX decisions during design, but can also help shine a light on points of friction during analysis and refinement helping you improve your overall product.
What’s the point of a product that no one can figure out how to use? (Looking at you, Snapchat in 2017!) Pretty design and neat features are only as impactful as their ease of use. If your information architecture or IA is weak—meaning people can’t find what they need and want easily—then your site or product is basically useless. Since we all want to create and develop awesome digital products that are not just useful but a product you want to use again and again we focus on the information architecture. We believe the best websites and platforms should emphasize organization, search-ability, and user-friendly navigation. We always design with the end-user, your customer, in mind which increases user adoption and retention. Even the most complex information can be broken down into digestible pieces, and we’re here to help our clients accomplish that task.
Once upon a time, long before we became Big Humans, many of us were doodlers. We were the kids who dreamt of drawing all day, every day. Little did we know that there are people who are paid to draw and that it’s a real profession; one of those job-things and it’s called being an illustrator. Illustrations are all over New York, our home, and it’s a big part of how we experience design in our daily lives. We love how a great illustration can bring products to life in more ways than one, giving our clients a uniquely powerful creative edge. Illustrations are excellent tools to explain a process or provide an example. Think about the number of times you’ve read an instruction manual versus just looking at the step-by-step “how-to” illustration included with the instructions. We’ve created custom illustrations for multinational financial institutions, startups in the healthcare space and the City of New York.
Before there was the word, there was the symbol. And really who needs words when you can use symbols? Hieroglyphs and cuneiform worked. Now 21 years since the advent of the emoji, we can conduct entire conversations entirely using these fun little graphics of faces, foods and animals. A lot has been written about the power of emojis, and like pretty much everyone here on planet earth we love emojis. As New Yorker’s we love how emojis, symbols and anything that can quickly communicate an entire thought. But the symbols we’re most passionate about are the ones we create. We use symbols as tools to pack a ton of information into one quick visual punch. In this age of content fatigue, we turn words and way-finding into sleek, little images that can be used on a site, an app or across any sort of marketing collateral and sales decks. The added bonus for our clients: customized icons help to not just cohesively distinguish their brand, but also give them more flexibility in their brand design. Win-Win!
Bringing our design to life can happen in a variety of ways, and we love the magic that happens when we add motion to a brand's design system, app or website. Motion graphics are wonderful tools to engage viewers, explain how a product, especially software, or service works depending on your needs and your business. We often create customized animations to display the features of a product. Other times we use graphic animations to enhance your product, simply making it more fun to use and interact with. Motion graphics are a great way to easily add dynamic capabilities to a product transforming it into something users are excited to use again and again.
We’ve helped many clients—from startups to established retail leaders—find success online by designing custom shops and marketplaces with our leading-edge creative website design services. Whether you’re a trailblazing founder looking to break the industry mold by reimagining what it means to shop online or an ecommerce veteran, we’d love to help!