Back To Capabilities

Whenever we approach strategic projects, our goal is to arrive at a solution.


This means we work together to learn about user needs and pain points, question underlying assumptions, discover the core problems that need solving, and test opportunities to learn what works and what doesn’t. Our action-oriented and collaborative approach leads to practical, proven solutions.

Our Capabilities:

User Research

Qualitative and quantitative research with users and business stakeholders to identify pain points, hopes and dreams.

Persona Development

Develop user personas and map user journeys to understand how they might navigate websites, products, or experiences.

Data & Analytics

Comb through data and deep analytics reports to understand user behaviors and business opportunities.

Product Definition

Prioritize solutions, test hypotheses, and develop the leanest approach to define product functionality and feature sets.

Internal & Competitive Audits

Connect learnings from competitive landscape research and internal site audits to define opportunities.

Site Maps & Wireframes

Create high-level site map overviews and wireframes of key screens to inform design approach.

Check out some of our strategy projects!