Urban Dictionary Header

Urban Dictionary

Updating a legendary website.

Founded in 1999, Urban Dictionary is a quintessential Web 2.0 platform, using crowdsourcing to define slang, cultural phrases, memes, and other items not found in traditional dictionaries. For a long time they had a very homespun, made-in-a-dorm-room aesthetic, but as the platform grew they needed to evolve the brand and the website, without completely losing the sense of originality and internet-cool.

Our Role
  • UX/UI Design
Urban Dictionary Homepage

UX/UI Design

Modernizing the design

We preserved the logo to maintain the brand’s attitude and spirit, but modernized it by simplifying and flattening to white and yellow. Secondary colors were added and the user-interface was redesigned to create a greater sense of energy and variety. We streamlined the content, created some new ways to explore, opened up the page layout, and made creating and submitting an entry super easy.

The updated design made UrbanDictionary feel a bit more grown-up, without being too slick or too corporate.

Urban Dictionary HomepageUrban Dictionary EntriesUrban Dictionary Entries
We also introduced alternate revenue streams and additional content, including word-merch and advertiser information.
Urban Dictionary mobile 1


It was very fun helping the Urban Dictionary team identify the best way to organize and balance new content and additional revenue. And we learned what a thurrito is, so all-in-all, a great project.