We were asked to create a template for all Cole Haan product releases, starting with the launch of GrandRevolution. We embodied the shoes’ agile composition as well as their sleek design and innovative feel; the soul of creating shoes you can actually run in but look fly while doing it. These shoes are the new staple for any board room boss and the secret to their comfort success.
Walking on air
Their multi-layered Grand.OS technology creates natural, comfortable footwear allowing all types of people to do what they do best, even better. At Haan, who wears the shoes is equally important as what they look like. To mirror this, we layered cross sections of both the shoes and the stories of the inspirational people that wear them to prove that we, too, walk the walk and talk the talk.