A brand new experience for the Middle East’s largest supplier of mobile electronics
You want a Bugatti? You want a Maserati? You want a hot body? Well, there are still some places in the world where access to basic electronics remains elusive. BCI helps to bridge the gap by providing a variety of mobile devices. Think Best Buy meets the Rose City.
A timeless identity in an industry without one
To ensure that BCI did not become another Circuit City, we legitimized them as the brick and mortar supplier of electronic goods. By focusing the rebranding around a frequency, we communicated connection, energy, and propagation.